COMMUNICATIONS
CONSULTANCY

Specialising in

TRAVEL, LIFESTYLE & WELLNESS

WE ARE NOT

your typical Agency

We are small team made up of only senior consultants who each have more than 10 years’ experience in the region, including our founder, Maryanne, meaning every client receives hands-on director-level support, every day. We are autonomous and agile and as a small agency, we do not have red tape or internal admin to trudge through – meaning things get done quickly.

Our media relationships have been built and nurtured over more than a decade and in a city which is getting busier with more and more brands vying for limited media space, we rely upon them now more than ever.

Our deep knowledge of the city and understanding of the cultural nuances of the region, along with our vast network of connections, enable us to broker influencer, event, and collaboration partnerships for our clients with speed and ease.

culture is our currency   culture is our currency   culture is our currency   culture is our currency   culture is our currency   

Storytellers for lifestyle, travel, F&B, wellness and more

Our team works remotely. You will often see us working at one of our F&B venues and we try to spend as much face-to-face time with our clients as possible. We like to chat and plan over coffee rather than via long email chains!

We are both advisors and ambassadors to our brands, immersing ourselves into their worlds to generate meaningful dialogue with impact.

Our Expertise

With more than 30 years’ combined PR experience, our contacts book is bursting with media, KOL, and influential voices across a breadth of communities from wellness and travel to design and fashion – and we know what works. Coupled with our wealth of relationships and market expertise, we are perfectly placed to identify and execute unique opportunities.

We aim to change the way people consume information and challenge clients to question the status quo of communications. We will work with you to grow your brand through intriguing storytelling, unique partnerships, engaging campaigns and rewarding relationships.

Reaching the Region

We are based in Dubai but cover Saudi Arabia and the whole
GCC region, with the option to expand our team in specific
markets should a client require.
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What We Do

Communications

01 MEDIA RELATIONS
We pride ourselves on our unrivalled contacts — including editors at key media titles, influencers, industry trendsetters, television producers, radio broadcasters, and taste-makers of the Middle East
02 BRAND PARTNERS
We create mutually beneficial brand partnerships that strengthen brand relevance and generate business. We secure collaborations with high-profile luxury brands, taste makers of the market and events.
03 EVENTS
We have direct contact to the most influential figures in the region, from micro to macro influencers, who can help you build your brand. We know it is not follower numbers that necessarily get results - but authenticity and affinity
04 COPY WRITING
Op-eds, blogs, newsletters, or corporate or website copy – we work with a team of copywriters and journalists to craft sparkling – and impactful – copy
05 STRATEGIC PLANNING

We support our clients in defining their goals, developing actionable plans, and allocating resources to achieve desired outcomes efficiently and effectively. This is across all communications including social and PR.

06 BRAND BUILDING & CREATIVE CONTENT

We support start ups and other company’s build brands and creative unique content and campaigns that help them stand out in their market.

07 INFLUENCER & MEDIA EVENT

We support brands with event set up, inviting media and influencers to events and managing guest lists. Additionally, we can also support with inviting influential figures and KOLs from the region.

Digital Marketing

01 PAID ADS
Planning and management of social media and search campaigns across paid advertising platforms like Facebook, Instagram, Tiktok, Snapchat, Linkedin etc.
02 SOCIAL MEDIA MANAGEMENT
Management of your social media channels including content planning, creation and publishing, social listening, response management and community growth.
03 EMAIL MARKETING
Strategise, design, write and implement email marketing campaigns that are measurable and effective.
04 DATA + ANALYTICS
Detailed reporting and analysis of your channel performance to uncover insights, track return on investment and drive growth for business.
05 ONLINE REPUTATION MANAGEMENT

Managing platforms that are important to influence your direct target market, through our reputation management strategies, we ensure that your loyal customers become your biggest marketing tool while customers with a bad experience are delicately handled and encouraged to re-visit their opinions. 

06 STRATEGY AND ANAYLITICS

Our approach is scientific. Each quarter begins with an extensive strategy document that defines objectives, audiences and the goals of the brand. At the end of the quarter, a detailed analytical report and review ensures clear and in-depth insights to crucial metrics from check-ins to engaged users, click throughs, CTAs, etc. 

AN EXAMPLE OF BRANDS WE HAVE HELPED BUILD

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Testimonials

Maryanne makes PR look easy. She’s the first person to reach out with new ideas and creative pitches personalized to the title to help maximize exposure for her clients. Her media relations are exceptional, and she’s prompt to come back with information when it’s needed whether it’s via phone or email, and always goes above and beyond to cater to all manner of requests.
ALICE HOLTHAM Editor, What’s on Dubai
I’ve known and worked with Maryanne for more than five years. She’s super- efficient (I’ve never had faster responses on emails from anyone!); driven, dedicated to her clients and passionate about what she does. Her positive attitude is infectious and a she’s a delight to be around.
TIFFANY ESLICKEditorial director, Spinneys
Maryanne is always a pleasure to work with. She is an authority on all things travel, it is clear that it is truly a personal passion, as well as a professional one. I am always impressed by her swift replies, reliable turnaround, and the fantastic relationships she has built in the industry.
FARAH ANDREWSDeputy editor, The National
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MEET

The Team

Maryanne Peacock – founder of The Comms Club

Founder Maryanne has been working – and playing in the travel, F&B and wellness industry for over 10 years, both as a freelance writer and PR specialist. As an avid consumer of luxury travel and food, she knows just how to pique customers’ interest and the stories that inspire.

Maryanne has a passion for delivering excellent results, creating inspiring campaigns and both growing existing and launching new brands into the market.

A former writer in her free time, Maryanne has strong relationships with GCC media, influencers and brand partners and has years of experience working with a diverse portfolio of clients ranging from hospitality and F&B to luxury real estate and fitness.

Originally from the UK, Maryanne has gained a robust understanding of the GCC market during her 11 years in Dubai. Maryanne also has her own successful parenting podcast and contributes to luxury travel and lifestyle publications in the GCC including NEAR+FAR, Destinations of the World News, Emirates Woman.

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Hannah


senior account director

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Catherine

COMMUNICATIONS SPECIALIST

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Ghida

COMMUNICATIONS SPECIALIST

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Alaina

COMMUNICATIONS SPECIALIST

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Kharenz

ADMIN ASSISTANT

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Sarah

COPYWRITER

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Hannah Castleton

SENIOR ACCOUNT DIRECTOR

Originally from Portsmouth, England, Hannah has always felt most at home beside the seaside, though for the past eight years she has been building her career in Dubai’s ever evolving PR landscape.

From agency to in-house, Hannah has over a decade of experience in communications, she brings a confident, creative approach to brand storytelling across hospitality, lifestyle, wellness, and fashion.

Hannah sees herself as a professional talker and enjoys bringing the right contacts together for a more collaborative working approach. She is passionate about the people behind the brands. She thrives on uncovering the stories that make venues, founders and concepts stand out, then shaping those narratives in ways that resonate with customers, media, and tastemakers alike. Her work is driven by energy, instinct, and a genuine love for the industries and clients she represents.

Known for her ability to balance big picture thinking with getting the job done, Hannah approaches every brief with creativity and commercial awareness in equal measure and likes to make sure the team and clients are both happy and working together in unison. 

Outside of work, you’ll likely find her with her sausage dog, Frank, listening to a new podcast, reading a book, or trying out a new gym class.