Meet The Team
Maryanne Peacock
Founder Maryanne has been working – and playing – in the travel, F&B and wellness industry for over 10 years, both as a freelance writer and PR specialist. As an avid consumer of luxury travel and food, she knows just how to pique customers’ interest and the stories that inspire.
Maryanne has a passion for delivering excellent results, creating inspiring campaigns and both growing existing and launching new brands into the market.
A former writer in her free time, Maryanne has strong relationships with GCC media, influencers and brand partners and has years of experience working with a diverse portfolio of clients ranging from hospitality and F&B to luxury real estate and fitness.
Originally from the UK, Maryanne has gained a robust understanding of the GCC market during her 11 years in Dubai. Maryanne also has her own successful parenting podcast and contributes to luxury travel and lifestyle publications in the GCC including NEAR+FAR, Destinations of the World News, Harper’s Bazaar Arabia.
The People Making It Happen
Hannah
Originally from Portsmouth, England, Hannah has always felt most at home beside the seaside, though for the past eight years she has been building her career in Dubai’s ever evolving PR landscape.
From agency to in-house, Hannah has over a decade of experience in communications, she brings a confident, creative approach to brand storytelling across hospitality, lifestyle, wellness, and fashion.
Hannah sees herself as a professional talker and enjoys bringing the right contacts together for a more collaborative working approach. She is passionate about the people behind the brands. She thrives on uncovering the stories that make venues, founders and concepts stand out, then shaping those narratives in ways that resonate with customers, media, and tastemakers alike.
Known for her ability to balance big picture thinking with getting the job done, Hannah approaches every brief with creativity and commercial awareness in equal measure and likes to make sure the team and clients are both happy and working together in unison.
Outside of work, you’ll likely find her with her sausage dog, Frank, listening to a new podcast, reading a book, or trying out a new gym class.
Catherine
With over 13 years of experience in the travel industry, Catherine began her career working with Accor Hotels after completing a Bachelor of Business Law at Monash University in Melbourne.
Her passion for travel and exploration saw her move to Dubai in 2012, working for over 10 years with Emirates Airline. After completing a Master in International Business with RMIT University, Catherine joined The Comms Club in 2021 as a Communication Specialist.
As part of the Comms Club team, Catherine has experience in the execution of PR plans, from creative planning to strategic implementation.
A trend savvy professional, her strengths include adaptability and patience as well as attention to detail. On her days off, you will most likely find Catherine at the dog park, the beach or exploring a new café on her quest to find the best coffee in Dubai!
Ghida
Ghida Abou Zaki is a dynamic communications consultant with a Bachelor of Business Administration from the American University for Culture and Education (AUCE). With over nine years of experience in public relations and communications, she has held key positions in renowned agencies like TishTash Communications and CommuniGate Middle East.
Ghida excels in crafting sustainable and inclusive communication strategies that resonate across diverse sectors, including government, non-government, and private enterprises. Her expertise spans strategic planning, PR and digital media, content creation, and social media management. Notably, she has worked with prestigious clients like Victoria’s Secret, Aldo, Costa, Hotel Indigo, Shake Shack, and Conrad.
Ghida is committed to building strong relationships with media, influencers, and clients, ensuring consistent and impactful brand messaging. Her stellar track record reflects her professionalism, zeal and pioneering nature.
Alaina
Alaina began her career in public relations in London in 2013, working across press office, communications and brand storytelling before naturally expanding into sales and marketing roles for a range of businesses.
This blend of disciplines has shaped her holistic approach to communications – combining strategic thinking with commercial awareness and creative execution.
Driven by a curiosity for new cultures and experiences, Alaina relocated to Dubai in 2022, where she chose to focus more deeply on marketing while rediscovering her passion for PR. In 2025, she established her freelance consultancy and joined The Comms Club team, bringing with her hands-on experience in PR planning and execution, event management, influencer relations and creative ideation.
Known for her collaborative working style and eye for detail, Alaina supports brands in building meaningful visibility through thoughtful storytelling, well-executed campaigns and memorable brand experiences.
Outside of work, she can usually be found at the beach with a good book or exploring Dubai’s food scene with friends in search of the city’s next best restaurant.
Kaye
Kharenz is a freelance Virtual Administrative Assistant who provides comprehensive operational support to teams and the CEO. She assists with day-to-day administration, schedule coordination, communication management, and documentation helping create structure and clarity across projects.
By streamlining workflows and supporting operations behind the scenes, Kharenz helps the CEO stay focused on high-level priorities while ensuring essential details are handled efficiently.
Sarah
Sarah is a freelance writer, editor and proof-reader with 15 years of experience working in PR, communications and marketing.
Having worked at two of the biggest local companies in the UAE – Emirates Group and the Jumeirah Group – Sarah has a solid background in corporate comms. Since going freelance in 2020, she has written for the hugely popular What’s On magazine and produced content for Spinneys and Marriott International amongst many other well-known clients.