COMMUNICATIONS
CONSULTANCY
Specialising in
TRAVEL, LIFESTYLE & WELLNESS
WE ARE NOT
your typical Agency
We are small team made up of only senior consultants who each have more than 10 years’ experience in the region, including our founder, Maryanne, meaning every client receives hands-on director-level support, every day. We are autonomous and agile and as a small agency, we do not have red tape or internal admin to trudge through – meaning things get done quickly.
Our media relationships have been built and nurtured over more than a decade and in a city which is getting busier with more and more brands vying for limited media space, we rely upon them now more than ever.
Our deep knowledge of the city and understanding of the cultural nuances of the region, along with our vast network of connections, enable us to broker influencer, event, and collaboration partnerships for our clients with speed and ease.
Planning communications strategies and creating successful PR campaigns for brands is an integral part of The Comms Club's work. Based in Dubai, the agency's specialists are dedicated to promoting tourism, lifestyle and well-being by creating unique stories and content for their clients. The importance of proper positioning and building a dialog with the target audience sets The Comms Club apart from other agencies. They actively collaborate with influencers, journalists and partners to maximize the visibility and success of their projects.
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Storytellers for lifestyle, travel, F&B, wellness and more
Our team works remotely. You will often see us working at one of our F&B venues and we try to spend as much face-to-face time with our clients as possible. We like to chat and plan over coffee rather than via long email chains!
We are both advisors and ambassadors to our brands, immersing ourselves into their worlds to generate meaningful dialogue with impact.
Our Expertise
With more than 30 years’ combined PR experience, our contacts book is bursting with media, KOL, and influential voices across a breadth of communities from wellness and travel to design and fashion – and we know what works. Coupled with our wealth of relationships and market expertise, we are perfectly placed to identify and execute unique opportunities.
We aim to change the way people consume information and challenge clients to question the status quo of communications. We will work with you to grow your brand through intriguing storytelling, unique partnerships, engaging campaigns and rewarding relationships.
Reaching the Region
We are based in Dubai but cover Saudi Arabia and the whole
GCC region, with the option to expand our team in specific
markets should a client require.
GCC region, with the option to expand our team in specific
markets should a client require.
What We Do
Communications
01 MEDIA RELATIONS
We pride ourselves on our unrivalled contacts — including editors at key media titles, influencers,
industry trendsetters, television producers, radio broadcasters, and taste-makers of the Middle
East
02 BRAND PARTNERS
We create mutually beneficial brand partnerships that strengthen brand
relevance and generate business. We secure collaborations with high-profile luxury brands, taste
makers of the market and events.
03 EVENTS
We have direct contact to the most influential figures in the region, from micro to macro
influencers, who can help you build your brand. We know it is not follower numbers that
necessarily get results - but authenticity and affinity
04 COPY WRITING
Op-eds, blogs, newsletters, or corporate or website copy – we work with a team of
copywriters and journalists to craft sparkling – and impactful – copy
05 STRATEGIC PLANNING
We support our clients in defining their goals, developing actionable plans, and allocating resources to achieve desired outcomes efficiently and effectively. This is across all communications including social and PR.
06 BRAND BUILDING & CREATIVE CONTENT
We support start ups and other company’s build brands and creative unique content and campaigns that help them stand out in their market.
07 INFLUENCER & MEDIA EVENT
We support brands with event set up, inviting media and influencers to events and managing guest lists. Additionally, we can also support with inviting influential figures and KOLs from the region.
Digital Marketing
01 PAID ADS
Planning and management of social media and search campaigns across paid advertising platforms
like Facebook, Instagram, Tiktok, Snapchat, Linkedin etc.
02 SOCIAL MEDIA MANAGEMENT
Management of your social media channels including content planning, creation and publishing,
social listening, response management and community growth.
03 EMAIL MARKETING
Strategise, design, write and implement email marketing campaigns that are measurable and
effective.
04 DATA + ANALYTICS
Detailed reporting and analysis of your channel performance to uncover insights, track return on
investment and drive growth for business.
05 ONLINE REPUTATION MANAGEMENT
Managing platforms that are important to influence your direct target market, through our reputation management strategies, we ensure that your loyal customers become your biggest marketing tool while customers with a bad experience are delicately handled and encouraged to re-visit their opinions.
06 STRATEGY AND ANAYLITICS
Our approach is scientific. Each quarter begins with an extensive strategy document that defines objectives, audiences and the goals of the brand. At the end of the quarter, a detailed analytical report and review ensures clear and in-depth insights to crucial metrics from check-ins to engaged users, click throughs, CTAs, etc.
AN EXAMPLE OF BRANDS WE HAVE HELPED BUILD
Testimonials
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MEET
The Team
Maryanne Peacock – founder of The Comms Club
Founder Maryanne has been working – and playing in the travel, F&B and wellness industry for over 10 years, both as a freelance writer and PR specialist. As an avid consumer of luxury travel and food, she knows just how to pique customers’ interest and the stories that inspire.
Maryanne has a passion for delivering excellent results, creating inspiring campaigns and both growing existing and launching new brands into the market.
A former writer in her free time, Maryanne has strong relationships with GCC media, influencers and brand partners and has years of experience working with a diverse portfolio of clients ranging from hospitality and F&B to luxury real estate and fitness.
Originally from the UK, Maryanne has gained a robust understanding of the GCC market during her 11 years in Dubai. Maryanne also has her own successful parenting podcast and contributes to luxury travel and lifestyle publications in the GCC including NEAR+FAR, Destinations of the World News, Emirates Woman.
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